This Amazingly Low-Cost Grocery Store Is Quietly Expanding
There's a new foreign-born bargain grocery company with a nice four-letter name that may open near you
not Aldi. Last month, Lidl (pronounced "lee-dell") launched its 100th U.S. shop in Suwanee, GA, its ninth state.
"[The] opening represents an important milestone in our mission to deliver outstanding quality products at the lowest possible prices to our
US customers," said Lidl US chairman Roman Heini."We plan to establish additional stores, hire more people, and expand our
distribution facilities to reach more clients in the future. We're excited to build great relationships with everyone that assists us."
How is Lidl different from Aldi, Whole Foods, Trader Joe's, and other grocery stores? Its signage resembles Ikea
its name is astonishingly similar to Aldi's, and its airy aspect is straight from our European grocery-store central casting.
Though its U.S. presence is limited, its customers enjoy it because it's "fiercely" affordable. In 2019, Food & Wine named Lidl the third-best
supermarket. "The concept is similar to both Aldi and Trader Joe's—smaller footprints, lots of private labels, lots of low prices," F&W said.
The ninth-cheapest grocery store in America, it sells over 80% of its products from "Preferred Selection," a private label (like Trader Joe's and Aldi's).