Taco Bell Sales Are 'On a Roll' As It Brings Back

This week, Taco Bell executives said they are "on a roll" after attracting more customers with value deals and major promotions.

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Yum Brands!, which owns Taco Bell, KFC, Pizza Hut, and The Habit Burger Grill, published third-quarter 2023 profits on Nov. 1.

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The company beat analyst earnings predictions but missed revenue estimates in the quarter. Taco Bell did well overall over the period.

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Same-store sales at Taco Bell rose 8%, beating analyst projections. Overall system sales rose 11% and retailer count rose 5%.

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"The business is obviously somewhat on a roll if you look at the results from the last quarter,"

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Gibbs cited numerous reasons for Taco Bell's recent success. He added Taco Bell's $5 Cravings Box lunch deal's summer comeback attracted

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more customers due to its "compelling price point." Gibbs said big promotions like the successful fight to free the Taco Tuesday trademark raised brand recognition

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He also observed that some consumers may be eating at Taco Bell instead of fancier restaurants. Transactions rose 2% to 3% across all consumer income

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Our stores in low-income trade locations and high-income trade areas are both growing transactions. It shows how Taco Bell can play value with the $5 box.

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