Pepsi Just Brought Back Its Iconic Spring Beverage

PepsiCo is releasing another soda just weeks after upgrading Pepsi Zero Sugar and introducing Starry, a lemon-lime soda.

The Pepsi giant is releasing a long-awaited spring beverage even though spring is over a month away. Pepsi's Peeps-flavored beverage is now available

In a press release, "Pepsi X Peeps" combines "the refreshing taste of Pepsi cola with the classic sweet Peeps Marshmallow flavor consumers 

Pepsi debuted Peeps-flavored cola in 2021. Only 3,000 people won Pepsi's #HangingWithMyPEEPS sweepstakes by posting images of themselves

The Peeps-flavored soda's launch was "unforgettable," according to Pepsi, and it "was even sold for hundreds of dollars on the secondary market."

Pepsi and Peeps are launching a Snapchat egg hunt to add more enjoyment to the widely available soda. Scanning a Pepsi x Peeps can or 

bottle with the co-branded AR Snapchat lens unlocks prizes including exclusive items and a spring trip for two.

"We couldn't be more excited to reignite our partnership with Peeps, bringing two iconic brands back together after the frenzy of consumer 

Pepsi has launched flavors with other brands before Peeps. The beverage firm and iHop sold maple syrup-flavored cola last March.

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