McDonald's Is Launching a New Restaurant Brand Next Year

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McDonald's fans, rejoice! The fast-food chain is developing a new restaurant concept. Instead of the Golden Arches, these new restaurants

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The new idea is titled after CosMc, a six-armed McDonald's alien from 1980s and 1990s advertising, CNBC said. In an earnings call yesterday,

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McDonald's CEO Chris Kempczinski said CosMc's will be a "compact format concept with all the DNA of McDonald's but its own unique

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personality.Kempczinski said the company will test the new restaurant brand "in a small handful of sites in a limited geography beginning early next year."

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Unfortunately, CosMc's clients must wait for additional details. Kempczinski said McDonald's December investors day will reveal more.

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McDonald's ambitious expansion and innovation aspirations include CosMc's. The viral Grimace Shake promotion, significant visitor visitation,

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and pricing hikes helped the company outperform profitability and sales estimates in the second quarter of 2023. Kempczinski said on Thursday's

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results call that McDonald's popularity "has earned us the right to begin accelerating the pace of restaurant openings in our major markets

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He didn't say how many and where McDonald's will open new stores in the future years. However, he said the company saw opportunities for

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expanding in the South and Southeast, where restaurant expansion has lagged behind population growth.

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