Fast-food companies utilize several methods to hype new and returning menu items.
Limited-release items are sometimes released in select markets. A business can develop conventional and social-media hype for a national rollout
McDonald's (MCD) - Get Free Report just returned with Breakfast Bagels. The chain promoted them with billboards as they spread nationwide.
The chain never advertised the return of a popular item. Instead, it selectively returned it, building buzz for its nationwide comeback.
Yum Brands (YUM) Free Report Taco Bell uses a distinct marketing strategy: fans vote on which old menu item to bring back.
Burger King is offering a choice between one of its most popular Whoppers and a new Chicken Fries flavor that was tested locally
The Ghost Pepper Whopper and Ghost Pepper Chicken Fries will be available for a limited time to BK Royal Perks members.
Fans vote on Burger King's app. The restaurant hasn't announced a winner, but the contest is anticipated to end before Halloween so the winner
"The Ghost Pepper Whopper debuted nationwide in October 2022 and Ghost Pepper Chicken Fries were tested at select locations in 2021,"